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Awad, A and Fayek, A R (2013) Adaptive Learning of Contractor Default Prediction Model for Surety Bonding. Journal of Construction Engineering and Management, 139(06), 694–704.
Badu, E, Owusu-Manu, D, Edwards, D J and Holt, G D (2013) Analysis of Strategic Issues Underpinning the Innovative Financing of Infrastructure within Developing Countries. Journal of Construction Engineering and Management, 139(06), 726–37.
Brodetskaia, I, Sacks, R and Shapira, A (2013) Stabilizing Production Flow of Interior and Finishing Works with Reentrant Flow in Building Construction. Journal of Construction Engineering and Management, 139(06), 665–74.
Cariaga, I and El-Diraby, T E (2013) Assessing the market potential for housing construction products in Mexico. Journal of Construction Engineering and Management, 139(06), 717–25.
- Type: Journal Article
- Keywords: case study; corporate strategy; corporations; marketing strategy; Mexico
- ISBN/ISSN: 0733-9364
- URL: https://doi.org/10.1061/(ASCE)CO.1943-7862.0000637
- Abstract:
Studies on international construction activities tend to focus on project contracting or exporting of raw material (such as cement or steel). However, globalization and free-trade agreements are creating new opportunities for international trade in manufactured housing products (such as roofing systems and other components). The aim of this work is to understand the factors that impact the potential profitability of housing construction products in international markets and develop a process for profitability assessment. This was done in a test market (the Mexican market) through reviewing pertinent literature in conjunction with conducting interviews with experts in this domain. The analysis shows that six major processes have to be undertaken: (1) analysis of market conditions (preventure analysis); (2) assessing competencies; (3) evaluation of product and service; (4) analysis of proper distribution channels (supply chain); (5) evaluation of marketing strategies; and (6) analysis of cost-price-value relationship. A set of factors and best practices has been identified to support and guide the conduct of each process.
Chen, Q, Jin, R and Soboyejo, A (2013) Understanding a Contractor’s Regional Variations in Safety Performance. Journal of Construction Engineering and Management, 139(06), 641–53.
Cho, Y, Wang, C and Zhuang, Z (2013) Framework for Empirical Process to Improve Nonnuclear Gauge Performance in Hot-Mix Asphalt Pavement Construction. Journal of Construction Engineering and Management, 139(06), 601–10.
Chong, H Y, Zin, R M and Chong, S C (2013) Employing Data Warehousing for Contract Administration: e-Dispute Resolution Prototype. Journal of Construction Engineering and Management, 139(06), 611–9.
Kim, Y A, Ryoo, B Y, Kim, Y and Huh, W C (2013) Major Accident Factors for Effective Safety Management of Highway Construction Projects. Journal of Construction Engineering and Management, 139(06), 628–40.
Le, Y, Wang, Y, Luo, C and Peng, Y (2013) Integration of Financial and Contract Management on the Shanghai Expo Construction Program. Journal of Construction Engineering and Management, 139(06), 738–48.
Park, T, Kim, B and Kim, H (2013) Real Option Approach to Sharing Privatization Risk in Underground Infrastructures. Journal of Construction Engineering and Management, 139(06), 685–93.
Russell, J S (2013) Shaping the Future of the Civil Engineering Profession. Journal of Construction Engineering and Management, 139(06), 654–64.
Solla, M, González-Jorge, H, Varela, M and Lorenzo, H (2013) Ground-Penetrating Radar for Inspection of In-Road Structures and Data Interpretation by Numerical Modeling. Journal of Construction Engineering and Management, 139(06), 749–53.
Xia, B, Molenaar, K, Chan, A, Skitmore, M and Zuo, J (2013) Determining Optimal Proportion of Design in Design-Build Request for Proposals. Journal of Construction Engineering and Management, 139(06), 620–7.
Yeung, J F Y, Chan, A P C, Chan, D W M, Chiang, Y H and Yang, H (2013) Developing a Benchmarking Model for Construction Projects in Hong Kong. Journal of Construction Engineering and Management, 139(06), 705–16.
Yu, W, Wang, K and Wang, M (2013) Pricing Strategy for Best Value Tender. Journal of Construction Engineering and Management, 139(06), 675–84.